University of Nottingham Malaysia
Nottingham University Business School

Research priority groups

NUBS Malaysia established two research priority groups to facilitate the exchange of ideas, explore emerging research opportunities, and collaborate with industry partners and research organisations. They are:


Researchers in this research priority group examine sustainability in business addressed from a variety of angles, which include corporate social responsibility (CSR) practices, good governance, business models and innovation, collaboration between corporate and civil society organisations, new forms of organisations (structures and cultures) for collaboration, CSR and marketing, sustainable consumption, and business ethics.

We adopt the definition for sustainability in business organisations as managing the triple bottom line - a process by which companies have to simultaneously manage their financial, social, and environmental obligations. Sustainability-oriented business practices are termed as Responsible Business Practices by the Organisation for Economic Co-operation and Development. The United Nations also proposes a new sustainable development agenda called the Sustainable Development Goals (which comprises seventeen environmental, economic, and social objectives), which Malaysia, as a United Nations member state, has committed to achieve.

Areas of interest:

  • Sustainability strategies in business
  • Corporate governance and social reporting
  • Environmental economics
  • Sustainability and tourism

Internal and external links:

Some of the researchers in the Sustainability research priority group are also affiliate members of the International Centre for Corporate Social Responsibility (ICCSR) research centre at Nottingham University Business School UK.

Nottingham University Business School is a signatory to the United Nations Principles for Responsible Management Education (UN-PRME).

In line with the aspirations of the UN-PRME, the Social and Environmental Responsibility Group (SERG) has been set up at NUBS Malaysia. The SERG is a committee that involves staff and students from the School and people from various relevant departments of the University, to drive sustainability-related developments in the School.

In addition to teaching and doing research on sustainability in business, the Sustainability research priority group explores how the Business School inculcates sustainability within the School, be it in the infrastructure, facilities, teaching, social, or community projects.

Academic champion: Dr Mohan V Avvari

Islamic business and finance

This research priority group focuses on academic- and policy-oriented research in Islamic business and finance. Researchers in this group examine the efficiency and risk-taking behaviour of Islamic banks in dual banking systems, the implications of regulation on Islamic financial institutions, Islamic marketing and the Halal market, Islamic tourism, Islamic accounting practices and their acceptance within conventional accounting standards, and other issues in Islamic business that may affect financial services and Halal markets.

Research areas:

  • Islamic finance (Islamic banking, Islamic capital market, Islamic accounting, takaful (Islamic insurance))
  • Halal business (halal marketing, Islamic financial services marketing, ethical and socially responsible investment)
  • Islamic business (Islamic business ethics, Islamic tourism, zakat (Islamic philanthropy) and waqf (Islamic trust))

Key research focus and expertise:

  • Islamic microfinancing
  • Societal impact of Islamic charity
  • Islamic banking and financial regulation
  • Islamic capital market
  • Halal branding and marketing

Partnerships and collaborations:

  • Islamic Banker
  • Edbiz Consulting
  • International Centre for Education in Islamic Finance (INCEIF)
  • Universiti Putra Malaysia
  • International Islamic University of Malaysia
  • Universiti Kebangsaan Malaysia
  • Universiti Malaya.

Academic champions: Dr Dilip Mutum

Private sector development

This research priority group focuses on government policies and private initiatives that promote a resilient and competitive private sector to reduce poverty and accelerate economic growth.

Researchers in this group examine how to promote competition, strengthen regulation, speed-up economic reforms, and foster public-private partnerships - important research questions for developing countries, including Malaysia whose goal is to achieve a developed nation status by 2020.

Areas of research:

  • Making markets work for the poor
  • Developing micro- and small firms
  • Improving the efficiency of public enterprises and promoting public-private partnerships
  • Ensuring healthy competition and strong regulatory frameworks
  • Promoting the economic empowerment of women
  • Improving access to finance
  • Promoting environmentally-friendly growth

 Academic champion: Dr Rasyad Parinduri



Dr Mohan V. Avvari

Director of Research,
NUBS Malaysia

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University of Nottingham Malaysia
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