Senior Digital Executive; Corporate Marketing

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We are seeking suitably qualified candidates to apply for the Senior Digital Executive position in Corporate Marketing at the University of Nottingham Malaysia. 

Job Responsibilities:

(1) Digital marketing delivery 

• Plan, develop, strategise, and optimise the paid marketing performance with the agency team across all UNM digital channels/platforms including social media, search display and video.
• Measure and report on the effectiveness of all digital initiatives; taking a student prospect approach to identify new opportunities to increase lead conversion and traffic opportunities to the UNM website.
• Maintain a strong overview of competitor presence and tactics in digital marketing by conducting research on market trends, brand’s audiences and competitors, and end-to-end consumer journey with SEMRush and Google marketing properties.
• To drive innovations towards new and existing marketing campaigns via continuous research, study and analysis by keeping abreast of the latest events/trends, marketing mix and technology.
• To leverage new and existing data analytics tools and capabilities to produce regular/special reports, and insights, monitor and analyse campaign performance as well as identify new business cases.
• To ensure that digital budgets and campaign leads are updated regularly.
• Be accountable for digital marketing initiatives to drive traffic, engagement and leads that deliver qualified student enrolment.
• Cooperate with internal stakeholders and academics to develop digital campaigns for student recruitment and school/course-related activities. 

(2) Campaign delivery

• Project manage digital campaigns to ensure campaigns are launched on time and delivery is on track.
• Manage content and asset creations with communications and creative team.
• Brief preparation and work with the agency team to manage budget, campaign deliverables & expectations.   
• Work and consult with the agency team on post-campaign reports and optimisation plan.
• Contribute as necessary to the management and development of the website and in collaboration with the web executive to ensure contents and events are updated on the website.
• Collaborate with a content writer and develop effective keywords to sustain SEO goals & objectives and adapt to paid marketing campaigns.

(3) University-wide Digital projects

• Work and participate in special digital projects that will improve user experiences and engagements i.e. virtual tour, chat-bot, course recommender tool (CRT). 
• Work together with the web team on solutions and processes to support priority University initiatives, Student Recruitment, Research and core University campaigns.

Job Requirements:

• Bachelor's degree or equivalent in communications, marketing, advertising, management or a related field
• Fluent in English
• Familiarity with performance marketing, Google products, media planning and campaign budgeting
• Ability to understand digital/campaign data and translate into insights for optimization and campaign performance purposes.
• Takes innovative approaches to strategise, problem-solving and devising inventive and creative solutions
• Ability to juggle multiple projects and deadlines, while being process-oriented and accountable to the line manager
• Able to work at a strategic level while also executing at a tactical level
• Outstanding interpersonal skills and relationship management, including the ability to engage, communicate with, influence, and negotiate with senior management and stakeholders
• High degree of proactive independent decision making 
• Customer service oriented with outstanding communication skills for technical and non-technical audiences. 
• Full-scale running of digital marketing campaigns in search, social, display & video.
• Good eye for short-form copy and content.
• Excellent project management skills
• CMS knowledge with a good track record maintaining website and content updates. 
• Understanding of design principles and practice of good and effective design.
• Experience of working with and influencing a complex set of stakeholders, including non-technical business stakeholders. 
• The ability to prioritise and schedule workloads amidst conflicting demands, while remaining flexible in response to changing circumstances.

Desirable Requirements:

• At least 2 years of experience in digital marketing with media planning
• Agency background is an added advantage
• Digital experience working with multiple brands
• Past result achievement working on client brands
• Strong analytical reporting skills
• Google certified or any digital marketing certification
• Highly motivated individual
• Independent problem solver
• Experience working for an education group or brand
• Agency background and client experience
• Has experience using digital and social monitoring tools
• Experience working in an agile team

Full Role Profile can be referred HERE

Interested candidates are invited to submit their applications via email to Recruitment by 24th May 2024.