University of Nottingham Malaysia
Faculty of Arts and Social Sciences
     
  
 

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Maha Mohammed Yusr

Assistant Professor of Entrepreneurial Marketing, Faculty of Social Sciences

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Biography

Dr. Maha Yusr is an assistant professor of marketing and management at Nottingham University Business School (NUBS), The University of Nottingham, Malaysia. She received her PhD in marketing and management from Universiti Utara Malaysia (UUM). She formerly worked as a senior lecturer in the School of Business at Universiti Utara Malaysia. She has published several papers in well-reputed journals indexed in SCOPUS, WOS, and ABS.

Expertise Summary

She is a knowledgeable researcher in the area of innovation, entrepreneurship, sustainability, and new product development.

Teaching Summary

Dr. Maha Yusr has taught various modules in marketing and management such as B2B marketing, supply chain management, the principles of marketing, and management, integrated marketing communication,… read more

Research Summary

I am currently working on a Malaysian higher education-sponsored Fundamental Research Grant Scheme (FRGS) on resilience in Malaysian SMEs manufacturing firms.

Selected Publications

Dr. Maha Yusr has taught various modules in marketing and management such as B2B marketing, supply chain management, the principles of marketing, and management, integrated marketing communication, creativity and innovation, digital marketing, and marketing management.

Past Research

Previously, I led Fundamental Research Grant Scheme (FRGS) research on the sustainability of SMEs in Malaysian manufacturing companies.

Faculty of Arts and Social Sciences

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan
Malaysia

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8001

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