Time: 7.30pm - 9.00pm
This event is open to alumni and invited guests, and is complimentary.Please RSVP before 10 November 2021 at http://bit.do/nubs-masterclass-11-Nov
Should you have any queries, please contact Ms. Leong Choy Wan at NUBS.EDP@nottingham.edu.my.
In this Masterclass, Dr Dilip Mutum will discuss some current trends in social media marketing, and the effects of the COVID-19 pandemic on social media marketing. The session will also include discussions of case studies and their managerial implications.
Dr. Dilip S. Mutum is an Associate Professor of Marketing at Nottingham University Business School, University of Nottingham Malaysia. An avid blogger, Dilip’s research interests include digital consumption, social media and sustainable marketing. Dilip has also advised various organisations on strategic marketing issues. His research work has been published within a range of publications – both in print and online. He has co-edited four books and has recently published a handbook on social media for academics.
Organised by NUBS Malaysia Executive Education, the NUBS Malaysia Masterclass Series provides a platform to connect the university community, alumni and industry partners in engaging sessions with thought leaders on contemporary business ideas and challenges. Find out more about other Masterclasses in the Series.
University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul EhsanMalaysia
telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8019
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