University of Nottingham Malaysia
Nottingham University Business School

Social Media Marketing and the Pandemic

Webinar via MS Teams
11th November 2021

Time: 7.30pm - 9.00pm

This event is open to alumni and invited guests, and is complimentary.
Please RSVP before 10 November 2021 at  

Should you have any queries, please contact Ms. Leong Choy Wan at


In this Masterclass, Dr Dilip Mutum will discuss some current trends in social media marketing, and the effects of the COVID-19 pandemic on social media marketing. The session will also include discussions of case studies and their managerial implications.

Speaker’s Profile

Speaker: Dr. Dilip S. Mutum, Associate Professor in Marketing, Nottingham University Business School Malaysia
DrDilipMutum 2

Dr. Dilip S. Mutum is an Associate Professor of Marketing at Nottingham University Business School, University of Nottingham Malaysia. An avid blogger, Dilip’s research interests include digital consumption, social media and sustainable marketing. Dilip has also advised various organisations on strategic marketing issues. His research work has been published within a range of publications – both in print and online. He has co-edited four books and has recently published a handbook on social media for academics. 

Time  Description
7:30pm  Welcome Remarks
  • Dr Lau Chee Kwong, Dean, Nottingham University Business School Malaysia
7:45pm  Masterclass
  • Dr. Dilip S. Mutum, Associate Professor in Marketing, Nottingham University Business School Malaysia
8:30pm  Q&A


About the NUBS Malaysia Masterclass Series

Organised by NUBS Malaysia Executive Education, the NUBS Malaysia Masterclass Series provides a platform to connect the university community, alumni and industry partners in engaging sessions with thought leaders on contemporary business ideas and challenges. Find out more about other Masterclasses in the Series.

Nottingham University Business School

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8019

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