University of Nottingham Malaysia
Nottingham University Business School

Stakeholder engagement and legitimacy attainment of emerging economy multinationals - NUBS Malaysia Masterclass Series 2020

Webinar via MS Teams
23rd July 2020

Time: 7.00pm - 8.30pm

This event is open to alumni and invited guests, and is complimentary.
Please RSVP before 20 July 2020 at 

Should you have any queries, please contact Ms. Leong Choy Wan at


Emerging economy multinational enterprises (EE MNEs) tend to encounter serious and prolonged legitimization challenges in host countries, especially in developed Western countries. Drawing upon and integrating the stakeholder theory and the institution-based view, it seems to be evident that home-host country institutional distances result in stakeholder engagement deficiency and local stereotypical judgments which in turn are detrimental to local legitimacy attainment of EE MNEs. Some intervening strategies are likely effective to alleviate legitimization challenges for EE MNEs.

Speaker’s Profile

Speaker: Dr Lei Li, Associate Professor of International Business and Strategy, Nottingham University Business School China

Dr Lei Li is an Associate Professor of international business and strategy at Nottingham University Business School China (NUBS China). He served as Associate Dean of Faculty at NUBS China from 2012 to 2016 and Department Head from 2010 to 2012. Previously he had been a faculty member at University of Portland, Oregon and Pace University, New York, USA. He teaches strategic management, managing multinational enterprises, cross-cultural management and international business environment. His teaching cases are included in the Harvard and Ivey business school case collections. His research focuses on internationalization strategy and international social innovation & sustainable development. He received his PhD from the University of Texas at Dallas, USA. Prior to his academic career, he was a management consultant with Roland Berger Strategy Consultants, a Munich-based international management consulting firm.



Time  Description
7:00pm  Welcome Remarks
  • Dr Lau Chee Kwong, Dean, Nottingham University Business School Malaysia
7:15pm  Masterclass
  • Dr Lei Li, Associate Professor of International Business and Strategy, Nottingham University Business School China

 (Moderator: Dr Angelina Yee, Director of Executive Education, Nottingham University Business School Malaysia)

8:00pm  Q&A


About the NUBS Malaysia Masterclass Series

Organised by NUBS Malaysia Executive Education, the NUBS Malaysia Masterclass Series provides a platform to connect the university community, alumni and industry partners in engaging sessions with thought leaders on contemporary business ideas and challenges. Find out more about other Masterclasses in the Series.

Nottingham University Business School

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan

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fax: +6 (03) 8924 8019

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