Dr Mark Chia, the Head of Analytics at SAS’ Technology Centre of Excellence in Malaysia, delivered a talk to MBA Marketing students on customer analytics in Malaysia, on December 8, 2015 at the University of Nottingham Malaysia Campus in Semenyih. Dr Chia spoke on the use of business intelligence and Big Data in Malaysia, its potential in the area of customer analytics and competences that are needed for future development.
The session was hosted by Professor Khong Kok Wei, Professor of Marketing Analytics and Director of the MBA Programme at Nottingham University Business School Malaysia.
Speaker profile
Dr Mark Chia is the Head of Analytics within SAS’s Technology Centre of Excellence in Malaysia. Mark works with clients across different industries to design, develop and implement analytics solutions within their organisations successfully. Before joining SAS, Mark worked in IT sector for over ten years with various UK companies. He has worked for software development companies and an internet dating company. He has done a variety of roles from software engineering, systems administration, consulting, systems analysis, project management, product management and company management. Mark holds two bachelor degrees from the University of Adelaide, Australia. The first with Honours is in Electrical and Electronic Engineering and the second is in Applied Mathematics and Computer Science. He did his PhD in Electrical Engineering at the University of Edinburgh, United Kingdom. He is also registered as a Chartered Engineer with the Engineering Council (UK) through the Institution of Engineering and Technology.
MBA students at NUBS Malaysia benefit from the School’s links with the local and regional business community, and regularly organises interactive sessions between business leaders and MBA students. For more information on NUBS Malaysia's MBA programmes, please email NUBS.MBA@nottingham.edu.my.
Posted on 8th December 2015