Assistant Professor of Entrepreneurial Marketing, Faculty of Social Sciences
Dr. Maha Yusr is an assistant professor of marketing and management at Nottingham University Business School (NUBS), The University of Nottingham, Malaysia. She received her PhD in marketing and management from Universiti Utara Malaysia (UUM). She formerly worked as a senior lecturer in the School of Business at Universiti Utara Malaysia. She has published several papers in well-reputed journals indexed in SCOPUS, WOS, and ABS.
She is a knowledgeable researcher in the area of innovation, entrepreneurship, sustainability, and new product development.
Dr. Maha Yusr has taught various modules in marketing and management such as B2B marketing, supply chain management, the principles of marketing, and management, integrated marketing communication,… read more
I am currently working on a Malaysian higher education-sponsored Fundamental Research Grant Scheme (FRGS) on resilience in Malaysian SMEs manufacturing firms.
Dr. Maha Yusr has taught various modules in marketing and management such as B2B marketing, supply chain management, the principles of marketing, and management, integrated marketing communication, creativity and innovation, digital marketing, and marketing management.
Previously, I led Fundamental Research Grant Scheme (FRGS) research on the sustainability of SMEs in Malaysian manufacturing companies.
University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul EhsanMalaysia
telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8019
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