Dr Tan Shu Han is an Assistant Professor of Marketing in the University of Nottingham Malaysia. She received her doctorate in Marketing from University of Otago in New Zealand, specializing in the impact of social presence on relationship building within a social commerce context. Her current research interest focuses on digital marketing and consumer behaviours.
Dr Tan currently teaches undergraduate students at the University of Nottingham Malaysia.
BUSI 1063 Consumers and Markets
BUSI 2159 Marketing Management
BUSI 2095 Branding and Advertising
BUSI 2161 Technology and Organisation
In New Zealand, she has guest lectured and assisted in the teaching of various marketing courses at both undergraduate and post graduate levels including Advanced Research Methods, Integrated Digital Marketing, and Products to Markets.
Dr Tan's research interest include consumer behaviors in the digital context, live streaming commerce, and users' engagement intensity within a social media context.