University of Nottingham Malaysia
Nottingham University Business School

Research centres

Research centres bring together academicians across a range of disciplines who share an interest in understanding, analysing and developing perspectives and thought leadership in contemporary business issues.

  • The Centre for Interdisciplinary Data Analytics (CIDA) is a research centre in the University of Nottingham Malaysia initiated and driven by the Faculty of Arts and Social Sciences. The centre prioritises its research initiatives in one or more of the established University research priority areas. Specifically, these research initiatives revolve around:
    • Social media analytics and the digital economy
    • Machine learning and artificial intelligence

Many members of the academic staff in NUBS Malaysia are also members of other research centres in the University of Nottingham that are affiliated with the School:



Dr Mohan V. Avvari

Director of Research,
NUBS Malaysia


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Nottingham University Business School

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8019

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