University of Nottingham Malaysia
Nottingham University Business School
     
  
 

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Anita Chakrabarty

Associate Professor. Deputy Director of MBA Programmes., Faculty of Social Sciences

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Biography

Anita Chakrabarty is an Senior University Teaching Fellow of Marketing and Deputy Director of the MBA programmes at the Nottingham University Business School (NUBS) in the University of Nottingham - Malaysia Campus (UNMC). Anita,has a PhD. from the University of Nottingham. She also has a background in Economics and Public Administration from the University of Malaya. She has two Master's degrees, one in Public Administration (University of Malaya) and another in Marketing (University of Northumbria at Newcastle). She has in-depth experience in teaching and administrative responsibilities. She has previously headed the Nottingham University Foundation Programme, she has been a Deputy Director of Undergraduate programmes and Academic Head of the Strategy and Marketing Division.

Her research interests are mainly in the area of Marketing Services and specifically in Customer value. Her current research interests focus on customer value emerging from distribution channels in financial services. In relation to her marketing background she has also been involved in industry funded projects related to Consumer Behaviour and Marketing. Additionally, she is also a is a HRDF* Certified training practitioner for Executive training/development programmes .

*Human Resources Development Fund, Ministry of Human Resources Malaysia

Expertise Summary

Marketing Services, Consumer Behaviour, Customer Value

Teaching Summary

My teaching interests are in the area of Marketing and Consumer Behaviour. I teach Marketing Services, Consumer Behaviour and Marketing Management at undergraduate levels. My teaching is currently… read more

Research Summary

A major research interest is in services marketing and in particular financial services marketing focusing on retail banking services. Current research involves understanding and expanding the… read more

Recent Publications

  • CHAKRABARTY, A and AVVARI V MOHAN, 2014. Exploring Drivers of Internationalization of SMEs in an Emerging Economy – Case studies from Malaysia. The Journal of International Marketing Strategy (JIMS). 2(1), 13-27
  • CHAKRABARTY, A. NAIN, Z AND LIM, N.C, 2012. Business Analyst Report for the Series Upin & Ipin
  • RAMASAMY.B AND CHAKRABARTY A., 2006. Privatization of the Telecommunication Industry in Malaysia Consumer Digest. 1(06),
  • Deputy Director of MBA Programme
  • Exams officer for the MBA programme
  • Chair of Postgraduate Extenuating Circumstances panel.

My teaching interests are in the area of Marketing and Consumer Behaviour. I teach Marketing Services, Consumer Behaviour and Marketing Management at undergraduate levels. My teaching is currently more focused at Year 2 and Year 3 of the undergraduate programme. I also teach International Marketing at the postgraduate level. In the past , i have also developed and delivered a Malaysia only module - Marketing Services for the MBA programme. I am also the lead convenor for the annual Summer School Business module offered in the Summer School Programme of the Faculty of Arts and Social Sciences. I am also involved in the Executive Education Programmes for the government and various organisations conducted by the school.

Current Research

A major research interest is in services marketing and in particular financial services marketing focusing on retail banking services. Current research involves understanding and expanding the knowledge of the interaction between customers and distribution channels within the financial services sector. Other areas of interests includ customer value in other contexts, developments in financial services especially fintech and sustainable marketing.

Past Research

In the past, i have reviewed trends in the financial services industry, customer experiences while interacting with financial services distribution channels, mall preference behaviour amongst Klang Valley consumers as well as reviewing born-globals in terms of determinants of growth. These research efforts utilised qualitative methodologies.

Future Research

Future research interests include marketing innovations , newer models with regards to customer experience management and customer engagement. Beyond this, the relationship between corporate social responsibility and the role for marketing, as well as ethics in marketing practice is a growing area of interest.

  • CHAKRABARTY, A and AVVARI V MOHAN, 2014. Exploring Drivers of Internationalization of SMEs in an Emerging Economy – Case studies from Malaysia. The Journal of International Marketing Strategy (JIMS). 2(1), 13-27
  • CHAKRABARTY, A. NAIN, Z AND LIM, N.C, 2012. Business Analyst Report for the Series Upin & Ipin
  • RAMASAMY.B AND CHAKRABARTY A., 2006. Privatization of the Telecommunication Industry in Malaysia Consumer Digest. 1(06),

Nottingham University Business School

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan
Malaysia

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8019

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