University of Nottingham Malaysia
Faculty of Arts and Social Sciences
     
  
 

Image of Muhammad Hamza Shahab

Muhammad Hamza Shahab

Assistant Professor of Digital Marketing - Admissions, Recruitment & Marketing (ARM) Officer, Faculty of Social Sciences

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Biography

Dr. Hamza is an alumnus of the University of Malaya, Malaysia, and also visited Universität der Bundeswehr, Germany for his doctoral research work. Since 2014, he has been actively engaged in teaching and conducting research at the university level. Prior to embarking on his academic career, he held positions with Reckitt and Zong (a subsidiary of China Mobile) and also provided marketing consultancy services to Family Food Products.

Expertise Summary

Dr. Hamza's primary research areas of interest encompass digital marketing, tourism, and human-computer interaction through augmented and virtual reality. He has authored publications in esteemed journals, such as Computers in Human Behavior, International Journal of Consumer Studies, International Journal of Human-Computer Interaction, and others. Additionally, Dr. Hamza is a reviewer for numerous journals, including Journal of Business Research, Technological Forecasting & Social Change, Computers in Human Behavior, Psychology & Marketing, European Journal of Information Systems, and Sage Open. He has also worked as an assistant editor of the UW Journal of Management Sciences (UWJMS), delivered keynote speeches at international conferences, and served as a resource person for workshops.

Teaching Summary

Dr Hamza is involved in teaching modules such as Managing and Marketing Tourism, Marketing Analytics, and Technology & Organizations. He has also taught Advertising, Brand Management,… read more

Research Summary

Dr. Hamza is currently working on diverse research areas including XR marketing, marketing analytics, Fintech marketing, and NFTs.

Recent Publications

Dr Hamza is involved in teaching modules such as Managing and Marketing Tourism, Marketing Analytics, and Technology & Organizations. He has also taught Advertising, Brand Management, International Business, Research Methodology, and Principles of Marketing.

Past Research

Published and presented several research articles on XR (AR & VR) marketing, consumer behaviour, tourism, human resource management, and systematic literature reviews.

Faculty of Arts and Social Sciences

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan
Malaysia

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8001

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