University of Nottingham Malaysia
Faculty of Arts and Social Sciences

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Melissa Yoong

Assistant Professor of Sociolinguistics; Interim Head of School; Director of Teaching and Learning; Chair of the Faculty of Arts & Social Sciences Research Ethics Committee, Faculty of Social Sciences



I conduct research in the area of language, gender and sexuality, with a particular focus on gendered discourses of paid work and family care. I have spoken on issues of gender equality for public, institutional and academic audiences. In addition to being the Interim Head of School and Director of Teaching and Learning for the School of English, Malaysia, I am Chair of the faculty's Research Ethics committee and an affiliate with the Linguistic Profiling for Professionals (LiPP) business unit based in the School of English, UK. I hold a PhD in Linguistics from the University of Nottingham, UK.

Expertise Summary

Language, gender and sexuality; Critical discourse analysis; Conversation analysis; Critical stylistics; Media discourse; Gender, work and care; Postfeminism; Neoliberalism

Teaching Summary

Undergraduate modules

ENGL1036 Introduction to Linguistics

ENGL2032 Discourse and Society

ENGL2049 Language, Gender and Sexuality

Postgraduate modules

ENGL4292 Approaches to Language and Linguistics

Recent Publications

Past Research

Please click on the 'Publications' tab above for details of my monograph, journal articles and book chapters.

Keynotes and Conference Presentations:

YOONG, M., 2019. The Discursive Legitimation of the Political Gender Gap in Twitter Debates. At: 12th British Association of Applied Linguistics (BAAL) Language, Gender and Sexuality SIG Event

YOONG, M., 2018. "China Dolls", Madonna Wives, and Vanishing Husbands: Media-mediated Identities of Malaysia's Chinese Diaspora and Economic Migrants. At: 10th International Gender and Language Association (IGALA) Conference

YOONG, M., 2017. Women, Work, and Having It All: Professional Discourses and Identities in Malaysian Media. At: 6th University of Malaya Discourse and Society International Conference

YOONG, M., 2016. "Create Opportunities for Yourself!": Neoliberal Postfeminism in a Malaysian Women's Magazine. At: 9th International Gender and Language Association (IGALA) Conference

YOONG, M., 2014. The Air Hostess and the Chairman: Developing Learner Awareness of Politically Incorrect Language in Newspapers in Education. At: 12th International Asia TEFL Conference

YOONG, M., 2013. Sexism on UNMC Students' Facebook "Confessions" Page. At: Ms Education: Women, Equality and Education in the 21st century

Short Pieces:

YOONG, M., 2018. No more 'leaning in' - the neoliberal myth of the superhero businesswoman holds us all back. The Conversation. Available at: <>

YOONG, M., 2014. Pull up a chair, we need to talk about sexist language at work. The Conversation. Available at: <>

Media Interviews:

BAILEY, L. and YOONG, M., 2016. Gender in the Workplace. BFM. Available at: <>

Faculty of Arts and Social Sciences

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8001

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