University of Nottingham Malaysia
Faculty of Arts and Social Sciences

Image of Shu Han Tan

Shu Han Tan

Assistant Professor of Marketing, Faculty of Social Sciences



Dr Tan Shu Han is an Assistant Professor of Marketing in the University of Nottingham Malaysia. She received her doctorate in Marketing from University of Otago in New Zealand, specializing in the impact of social presence on relationship building within a social commerce context. Her current research interest focuses on digital marketing and consumer behaviours.

Teaching Summary

Dr Tan currently teaches undergraduate students at the University of Nottingham Malaysia.


BUSI 1063 Consumers and Markets

BUSI 2159 Marketing Management

BUSI 2095 Branding and Advertising

BUSI 2161 Technology and Organisation

In New Zealand, she has guest lectured and assisted in the teaching of various marketing courses at both undergraduate and post graduate levels including Advanced Research Methods, Integrated Digital Marketing, and Products to Markets.

Research Summary

Dr Tan's research interest include consumer behaviors in the digital context, live streaming commerce, and users' engagement intensity within a social media context.

Faculty of Arts and Social Sciences

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8001

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