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University of Nottingham Malaysia

Course overview

Our innovative and dynamic BSc Marketing and Management embraces advances in today’s marketplace while providing students with a solid grounding in marketing management and strategy. The degree is designed to enhance lifelong learning skills and personal development to contribute to society at large.

Why choose this course?

  • Delve into contemporary issues in marketing including sustainable marketing, digital marketing, and marketing analytics. 
  • Development and employability programmes bring you closer to top employers, including book prizes for outstanding studies awarded by industry partners.
  • Opportunities to study abroad at the University's campuses in UK and/or China or at one of our partner universities.
  • Nottingham University Business School is among an elite group of business schools worldwide to gain 'triple crown' accreditation from the three most influential accrediting organisations: AACSB, AMBA, and EQUIS.
  • CIM Accredited Degree - Graduates will obtain exemptions from a number of professional examination papers set by The Chartered Institute of Marketing

Modules

Core Modules

To introduce the context and essential techniques of accounting, including double-entry bookkeeping, and to consider the uses of accounting both internally to the business (such as assisting in management decision-making) and externally (in the preparation of financial statements).

Learning outcomes:

  • The sources, uses and management of finance.
  • The use of accounting and other information systems for planning, control, and decision making.
  • The main current technical language and practices of accounting under IFRS. Skills in recording and summarising transactions and other economic events in the preparation of financial statements.

In this module you will gain an advanced understanding of the function of a wide range of markets for the production, exchange, and consumption of goods and services.

We will examine how people perceive the choices available to them, and assess the associated risks, to make optimal decisions.

We will also explore the nature of competition in dynamic markets, and the approaches that companies take to gain temporary and lasting advantage.

Change is at the heart of our teaching. You will learn about innovation and the impact of disruptive technologies, such as digital platforms that create new markets, and how transformation occurs whilst protecting consumers and building market resilience to achieve lasting social good, and how greater environmental awareness is impacting and changing market behaviours.

This module will encourage students to:   

  • Consider entrepreneurship in theory and practice.
  • Approach ideas generation in a creative manner.
  • Understand the usefulness of entrepreneurial skills in multiple contexts.
  • Understand the role and nature of new business concepts and their development.

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • The development, access and operation of markets for resources, goods and services.
  • The management of customer expectations, relationships and development of service excellence.
  • The sources, uses and management of finance.
  • The management of resources.
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
  • The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
  • Taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.

The module provides an initial appreciation of the main concepts, elements and techniques of operations management and of the current landscape operations managers have to work in. It offers practical insights through case examples and exercises.

By the end of the module, you should be able to:

  1. define the scope of operations management activities within and across organisations and
  2. appreciate of the role of operational activities in addressing environmental and societal challenges.

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • The management of customer expectations, relationships and development of service excellence.
  • The management of resources.
  • The management of the supply chain.
  • The management of outsourcing.
  • The development, management, application and implementation of information systems and their impact upon organisations.

To develop an understanding of the key theories and concepts in the development of society and the nature of work. 

Learning outcome:

  • The design, development of organisations, including cross-cultural issues, change, diversity and values.

The purpose of this module is to develop an understanding of the contexts in which markets develop, and marketing and consumption are practiced, to enable students to develop a personal and critical perspective prior to studying the technical aspects of marketing management.

Learning outcomes:

  • The management of customer expectations, relationships and development of service excellence.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

To introduce students to the basic ideas and concepts of organisational behaviour. 

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • Leadership, management and development of people including the implications of the legal context.
  • Leadership, management and development of organisations including the implications of the legal context.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
  • The design, development of organisations, including cross-cultural issues, change, diversity and values.

To develop key mathematical and statistical techniques and their application to problems and data. 

Learning outcomes:

  • The use of accounting and other information systems for planning, control, and decision making.
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
  • Relevant quantitative techniques, including mathematical and statistical methods. Economic data and its appreciation.

Plus, approved optional modules (must include Quantitative Methods 1a for students without a Grade C in A-Level Mathematics or equivalent). 

The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules.

Core Modules

The aims of this module are:

  1. to introduce the concept of marketing as an approach to business; to discuss the nature of marketing strategy;
  2. to investigate the challenges of managing the marketing mix; and
  3. to understand how the application of the principles of marketing can assist in the strategic management of an organisation.

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • The development, access and operation of markets for resources, goods and services.
  • The management of customer expectations, relationships and development of service excellence.
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.
  • The design, development of organisations, including cross-cultural issues, change, diversity and values.
  • The development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.

Upon completion of the module students will be able to:

  • Explain the branding process.
  • Articulate how and why consumers choose brands.
  • Contextualise contemporary advertising practice.
  • Describe how advertising is produced.
  • Reflect on the social effects and ethics of branding and advertising.

Learning outcomes:

  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
  • The different approaches for segmentation, targeting, positioning, generating sales and the need for innovation in product and service design.

To examine the technologies and information systems that organisations will use in the future and why they are likely to be used. Also to address how new technologies may play a key role in sustaining organisational operations and industrial civilisation. 

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • The development, management, application and implementation of information systems and their impact upon organisations.
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

To introduce students to key international business concepts. 

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • The development, access and operation of markets for resources, goods and services.
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
  • The design, development of organisations, including cross-cultural issues, change, diversity and values.

Plus approved optional modules.   

The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules.

Core Modules

The module aims to allow you to synthesise, apply and extend the knowledge you have gained in the taught component of the programme. The investigation of a current research topic will help to develop your theoretical and practical understanding of current problems in your area, as well as your research and communication skills.

  1. To introduce students to the theories and practices of business ethics and sustainability in national and global contexts.
  2. To sensitise students to the network of stakeholders who affect, and are affected by, business practices. To elucidate how specific business contexts shape and constrain responsible management decision-making therein.

Learning outcomes:

  • The dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk.
  • The management of the supply chain.
  • The comprehension and use of relevant communications for application in business and management, including the use of digital tools.
  • The development of appropriate policies and strategies within a changing environment to meet stakeholder interests.
  • The use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives on the economic, social and environmental conditions of the future.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.
  • The design, development of organisations, including cross-cultural issues, change, diversity and values.

This module explores issues at the interface of marketing and society including:

  • macro-marketing issues.
  • how the changing political, economic and social environment is effective marketing decision making.
  • responsible and sustainable marketing.
  • consumer rights, responsibilities and resistance.
  • Issues of the consumer society.

Learning outcomes:

  • The development, access and operation of markets for resources, goods and services.
  • The need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues.

Plus approved optional modules.  

The above is a sample of the typical modules we offer but is not intended to be construed and/or relied upon as a definitive list of the modules that will be available in any given year. Modules (including methods of assessment) may change or be updated, or modules may be cancelled, over the duration of the course due to a number of reasons such as curriculum developments or staffing changes. Please refer to the module catalogue for information on available modules.

Entry requirements

All candidates are considered on an individual basis and we accept a broad range of qualifications. The entrance requirements below apply to 2024 entry.

A Level

BBB, excluding critical thinking and general studies

IB Diploma

30 points with 5, 5, 5 at Higher Level and 5 points in Mathematics at Standard or Higher Level.

STPM

BBB, excluding Pengajian Am.

UEC

2 As and 3 B3s, excluding Bahasa Malaysia and Chinese language.

SAM or other Australian matriculations

ATAR 86 (consideration to be made based on relevant subjects)
Canadian Ontario Grade 12 Secondary School Diploma (OSSD)

79% average based on 6 subjects with at least 70% in Mathematics of Data Management.

Canadian Secondary School Diplomas from other provinces are acceptable and to be assessed based on the University’s requirements.

Advance Placement (AP) 4, 4, 4 in relevant subjects.
Diploma - Other Institutions Acceptance to the second year is on a case-by-case basis (and at the discretion of the School) but normally would require an overall GPA of 3.30 out of 4.0 and above, including good grades in relevant subjects. Previous studies must meet the prerequisite requirements to the programme.
Foundation - Other Institutions Acceptance is at the discretion of the School but normally would require an overall GPA of 3.30 out of 4.0 and above, including good grades in relevant subjects. Previous studies must meet the prerequisite requirements to the programme.
University of Nottingham Malaysia Foundation Successful completion of any foundation programme and meeting mathematics requirements.

 

In addition to the entry requirements listed above, applicants must have grade B in Mathematics at SPM/ GCSE/ IGCSE/ High School Diploma or equivalent. This requirement can be waived if applicants have obtained at least grade C in mathematics at a higher level.

We strongly encourage all interested students to apply. Our students come to us with a diverse range of qualifications and we are also reviewing and accepting grades based on the minimum acceptable (and those who are holding grades with near misses). The only way for us to fully determine eligibility is through the submission of a completed application.

Entry requirements in the prospectus and website may not always apply and individual offers may vary.

IELTS (Academic):

6.5 (with no less than 6.0 in each element)

TOEFL (iBT):

90 (minimum 19 in Writing and Listening, 20 in Reading and 22 in Speaking)

PTE (Academic):

71 (with no less than 65 in each element)

GCE A Level English Language or English Literature:

grade C

GCE AS Level English Language or English Literature:

grade C

SPM:

CEFR level B2

GCSE O-Level:

grade C / 4

IGCSE (first language):

grade C / 4

IGCSE (second language):

grade B / 6

MUET:

Band 4.5

UEC:

grade A2

IB English A1 or A2 (Standard or Higher Level):

4 points

IB English B (Higher Level):

4 points

IB English B (Standard Level):

5 points

 

IELTS, TOEFL and PTE (Academic) test results must be less than 2 years old and all IELTS must be the academic version of the test. MUET results are valid for five years from the date of the release of results.

Foundation progression options

The Foundation in Business and Management is a 1+3 year programme that results in direct progression to the undergraduate degrees related to business and management. This rigorous programme provides students with a strong academic background that will result in enhanced language, communication, critical thinking and study skills.

Students on this programme also chose from a range of elective modules that provide the opportunity to sample topics related to their chosen undergraduate pathway such business economics, management and quantitative methods.

Learning and assessment

How you will learn

  • Lectures
  • Workshops
  • Tutorials
  • Seminars
  • Computer labs
  • Supervision

How you will be assessed

  • Coursework
  • Group coursework
  • Examinations
  • Dissertation
  • Research project

Applying

Our step-by-step guide contains everything you need to know about applying for undergraduate courses.

How to apply

Fees

ResidencyFees
Malaysian studentsRM39,500 per year
International studentsRM47,000 per year

Where you will learn

Malaysia Campus

Semenyih Campus is 48km from Kuala Lumpur International Airport and just 45 minutes’ drive from the famous city centre with its iconic Petronas Twin Towers. On arrival, you are immersed in the green jungle backdrop that Malaysia provides with wildlife, sunshine and campus lake.

The campus is home to our business, education, science and engineering schools, which sit alongside a sports centre, library and student accommodation. The University has everything a modern day student could wish for with the added bonus of being located in central Asia allowing you to travel further afield in your free time.

Public transport is plentiful with free shuttle services operating on some routes. Taxi/Grab services in Malaysia are very reasonable and used widely by the student community.

Careers

Upon successful completion of the BSc in Marketing and Management, you will be well-positioned to pursue careers in sales and marketing agencies, as well as roles within all industry sectors as all organisations have some form of marketing element within them. This includes the following roles: Brand/Product Managers, Event/Meeting Planners, Fundraisers, Market Research Analysts, Media Planners, Public Relations Representatives, Sales Representatives and Social Media Managers. At Nottingham University Business School we actively seek to develop our students’ practical skills through a range of professional development programmes. We have developed industry links to enable you to network with top employers throughout your degree via a range of activities. Our graduates are highly sought after with 90% of them securing graduate level employment or further study opportunities within 6 months of graduation. Recent Business School graduates have also gone on to work at prestigious companies including BDO, Deloitte, EY, KPMG, PwC, CIMB, Citi, HSBC, Hong Leong Bank, Maybank, Public Bank RBC, RHB, Petronas, Accenture, Cisco, IBM, Intel, Nestle, P&G, Unilever.*

*Graduate Destination Survey data for 2017-2019 graduates.

When studying for a degree at Nottingham University Business School, whichever direction you decide to take, we will provide you with the skills and experiences that will prove invaluable in your career. Our Careers and Advisory Service can work with you to improve your employability skills even further assisting with job or course applications, searching for appropriate work experience placements and hosting events to bring you closer to a wide range of prospective employers. Have a look at our careers page for an overview of all the employability support and opportunities that we provide to current students. The University of Nottingham is consistently named as one of the most targeted universities by Britain’s leading graduate employers (Ranked in the top ten in The Graduate Market in 2013-2020, Highfliers Research).

Starting salaries and career progression: 90% of undergraduates from University of Nottingham Malaysia secured graduate level employment or further study within 6 months of graduation. The average monthly salary for these graduates was RM2,500-3,000; 61% of the graduates earned salaries between RM2,500-4,000, and 20% of the graduates earned more than RM 4,000.*

*Graduate Destination Survey data for 2017-2019 graduates. The monthly salary is based on Malaysian graduates working in Malaysia.

This content was last updated on 10 July 2024. Every effort has been made to ensure that this information is accurate, but changes are likely to occur between the date of publishing and course start date. It is therefore very important to check this website for any updates before you apply.