University of Nottingham Malaysia
Faculty of Arts and Social Sciences

Image of Woon Chin Yeong

Woon Chin Yeong

Assistant Manager - Admissions, Recruitment and Marketing and External Engagement, Faculty of Social Sciences



Woon Chin joined the University of Nottingham Malaysia Campus in 2007 after completing her Master's degree in Marketing, with the Nottingham University Business School, at the University of Nottingham, UK. Prior to this, she obtained a BA (Hons) in Marketing from Inti College Malaysia, Nilai (now known as Inti International University).

She worked in the Marketing Office (now known as Domestic Student Recruitment Department) for the Malaysia Campus until mid 2008 and returned in December 2010 to assume the role of Marketing Executive at the International Office (now known as International (Student) Recruitment Department).

In 2012, she joined a five-year research fellowship as Research and Executive Administrator for the Knowledge WIthout Borders Network, She was both Administrator and Research Fellow for the project during the period.

After the research project ended, she joined the Faculty of Arts and Social Sciences Administration Office as Acting Assistant Manager and Administrative Executive for the Faculty Office from 2017 - 2022.

She is currently the Senior Executive in the Faculty of Arts and Social Sciences (November 2022).

She has had numerous professional working experiences with organisations such as Federation of Malaysian Manufacturers and Genting Berhad. Academically, she has written periodically on the Knowledge Without Borders Network blog (and hoping to be able to write, tweet, and research more in the areas of international higher education in SEA and UK and transnational education and global engagement).

Expertise Summary

Professional expertise

  • Customer service in delivering two portfolios, higher education and loyalty marketing
  • Human resource operations, in recruitment
  • Written and verbal internal and external communications

Academic expertise

  • Marketing
  • Transnational education and internationalisation of higher education

Teaching Summary

Woon Chin has facilitated and conducted workshops for the following modules and courses over the years.


  • Division of Applied Psychology - People, Work, and Organisation module tutorial (co-facilitator)


Selected Publications


  • Senior Executive - Faculty Office


  • Faculty of Arts and Social Sciences (2011 - present)
    • Acting Assistant Manager, Administrative Executive - Faculty Office
    • Research and Executive Administrator, Knowledge Without Borders Network (KWBN)
      • Research Associate/Fellow, Knowledge Without Borders Network
      • Research Administrator, Knowledge WIthout Borders Network
      • Internship Officer - School of Media, Languages and Cultures, FASS (formerly known as School of Modern Languages and Cultures) [School level]
      • Steering committee - Early Career Research Network (ECRN) [Faculty level]
  • Central Administration (2007 and 2010)
    • Marketing Executive, International Office
    • Marketing Officer, Malaysian Student Recruitment (formerly known as Local Student Recruitment)

Faculty of Arts and Social Sciences

University of Nottingham Malaysia
Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan

telephone: +6 (03) 8924 8000
fax: +6 (03) 8924 8001

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