Woon Chin Yeong

Contact

• workRoom 02 EA
  Malaysia Campus
  Jalan Broga
  43500 Semenyih
  Selangor Darul Ehsan
  Malaysia
• work+6 (03) 8924 8040
• fax+6 (03) 8924 8012
• WoonChin.Yeong@nottingham.edu.my

Biography

Woon Chin joined the University of Nottingham Malaysia Campus in 2007 after completing her Master's degree in Marketing, with the Nottingham University Business School, at the University of Nottingham, UK. Prior to this, she obtained a BA (Hons) in Marketing from Inti College Malaysia, Nilai (now known as Inti International University).

She worked in the Marketing Office (now known as Student Recruitment Department - Domestic recruitment) for the Malaysia Campus until mid 2008 and returned in December 2010 to assume the role of Marketing Executive at the then International Office (now known as Student Recruitment Department - International recruitment).

In 2012, she joined a five-year research fellowship as Research and Executive Administrator for the Knowledge WIthout Borders Network, She was both Administrator and Research Fellow for the project during the period.

After the research project ended, she joined the Faculty of Arts and Social Sciences Administration Office as Acting Assistant Manager and Administrative Executive for the Faculty Office from 2017 - 2022.

She is currently the Senior Executive - functional titled as Assistant Manager in the Faculty of Arts and Social Sciences (November 2022) looking after the Admissions, Recruitment & Marketing and External Engagement administration and support.

She brings a wealth of experience from previous roles with organisations such as the Federation of Malaysian Manufacturers and Resorts World Genting (affiliated to the then Genting WorldCard Services Sdn. Bhd.). Academically, she has contributed periodically to the Knowledge Without Borders Network blog and aspires to further explore and write on topics related to international higher education in Southeast Asia and the UK, transnational education, and global engagement online such as on Linkedin and various other popular online media platforms.

Expertise Summary

Professional expertise

• Customer service in delivering two portfolios, higher education and loyalty marketing
• Human resource operations, in recruitment
• Written and verbal internal and external communications
• External Engagement in higher education

Academic expertise

• Marketing
• Transnational education and internationalisation of higher education

Teaching Summary

Woon Chin has facilitated and conducted workshops for the following modules and courses over the years.

2017:

• Institute of Work, Organisation and Wellbeing, (formerly Division of Organisational and Applied Psychology) - People, Work, and Organisation module tutorial (co-facilitator)

2016:

• Nottingham Advantage Award (NAA) module - Globalisation and Internationalisation of Higher Education (facilitator)
• School of Education Research Symposium for PGT - Coding for Qualitative researchers (facilitator)

Selected Publications

• WOON CHIN YEONG, 2016. Transnational education – growth at the expense of quality? A @uniworldnews webinar, 24 May 2016 Available at: <http://blogs.nottingham.ac.uk/kwbn/2016/06/01/transnational-education-growth-at-the-expense-of-quality-a-uniworldnews-webinar-24-may-2016/>
• WOON CHIN YEONG, 2016. Predictions for the 2016 international education industry Available at: <http://blogs.nottingham.ac.uk/kwbn/2016/01/12/predictions-for-the-2016-international-education-industry/>
• WOON CHIN YEONG, 2015. Some thoughts on “Strengthening the Higher Education Sector in Malaysia”, a JCI (SEA) event Available at: <http://blogs.nottingham.ac.uk/kwbn/2015/11/12/some-thoughts-on-strengthening-the-higher-education-sector-in-malaysia-a-jci-sea-event/>
• WOON CHIN YEONG, 2015. Global Student mobility: Insights and implications for your recruitment strategy – a webinar by Dr Rahul Choudaha Available at: <http://blogs.nottingham.ac.uk/kwbn/2015/11/12/global-student-mobility-insights-and-implications-for-your-recruitment-strategy-a-webinar-by-dreducationblog/>

• View all publications

Present:

• Faculty of Arts and Social Sciences (2022 - present)
  • Senior Executive - Faculty Office (functional title: Assistant Manager - Admissions, Recruitment & Marketing and External Engagement)

Past:

• Faculty of Arts and Social Sciences (2011 - 2022)
  • Acting Assistant Manager, Administrative Executive - Faculty Office
  • Research and Executive Administrator, Knowledge Without Borders Network (KWBN)
    • Research Associate/Fellow, Knowledge Without Borders Network
    • Research Administrator, Knowledge WIthout Borders Network
    • Internship Officer - School of Humanities, FASS (formerly known as School of Media, Languages and Cultures, School of Modern Languages and Cultures) [School level]
    • Steering committee - Early Career Research Network (ECRN) [Faculty level]
• Central Administration (2007 and 2010)
  • Marketing Executive, International Office
  • Marketing Officer, Malaysian Student Recruitment (formerly known as Local Student Recruitment)

• WOON CHIN YEONG, 2021. The makings of group work, explained Available at: <https://www.nottingham.edu.my/CELFE/CELFEs-Blog/Article-16-The-makings-of-group-work-explained.aspx>
• WOON CHIN YEONG, 2016. Predictions for the 2016 international education industry Available at: <http://blogs.nottingham.ac.uk/kwbn/2016/01/12/predictions-for-the-2016-international-education-industry/>
• WOON CHIN YEONG, 2016. Transnational education – growth at the expense of quality? A @uniworldnews webinar, 24 May 2016 Available at: <http://blogs.nottingham.ac.uk/kwbn/2016/06/01/transnational-education-growth-at-the-expense-of-quality-a-uniworldnews-webinar-24-may-2016/>
• WOON CHIN YEONG, 2015. Global Student mobility: Insights and implications for your recruitment strategy – a webinar by Dr Rahul Choudaha Available at: <http://blogs.nottingham.ac.uk/kwbn/2015/11/12/global-student-mobility-insights-and-implications-for-your-recruitment-strategy-a-webinar-by-dreducationblog/>
• WOON CHIN YEONG, 2015. Some thoughts on “Strengthening the Higher Education Sector in Malaysia”, a JCI (SEA) event Available at: <http://blogs.nottingham.ac.uk/kwbn/2015/11/12/some-thoughts-on-strengthening-the-higher-education-sector-in-malaysia-a-jci-sea-event/>